PRIVATE LABEL & OEM
Your Chilean wine project, built from brief to market.
We bring together wine selection, brand creation, packaging, production and export preparation as one coordinated route to launch.
01 · Brand & packaging creation
FROM BRIEF TO BRAND
Positioning before design
The strongest private-label projects begin with the destination consumer, channel and price point—not with a generic wine catalogue.
FSP Chile translates the commercial brief into a coherent identity: positioning, story, name and visual direction, then coordinates bottle, closure, capsule, label, carton and presentation.
A practical commercial framework
Target volume, launch timing, dry-material choices and cost objectives are considered together from the start.
02 · Wine selection & ageing
FROM IDEA TO APPROVED WINE
A profile built for your market
Select the origin, varietal or blend and quality level, then refine the profile through samples and tastings.
Stainless steel, chips, staves, blocks or oak barrels can be used according to the approved style, target positioning and lead time.
Refine, taste, approve
The brief becomes a shared reference for the wine style, quality level and intended market. Sampling helps align the final selection with the brand’s positioning before production is confirmed.
03 · Production & quality control
FROM APPROVAL TO BOTTLING
One approved profile, followed through production
The approved sample guides preparation, maturation and bottling. Paula Bottero and the local team follow sensory, analytical and packaging controls close to production.
Wine and packaging, checked together
Each decision is checked against technical feasibility, expected volume and the agreed quality standard. The wine profile, bottle, closure and presentation are coordinated as one finished product, with French-led quality expertise alongside the local team.
04 · Export & logistics
FROM CELLAR TO DESTINATION
Prepared for the agreed route
Carton configuration, palletisation and export documentation are coordinated for the destination market and shipment route.
Bottle format, closure, labels, cartons and pallet configuration are confirmed against volume, timing and destination requirements.
Connect the production and delivery plan
The finished wine is prepared around the agreed shipment format and schedule. Clear coordination between the local team and your importing partner keeps packaging choices, documentation and destination requirements aligned.
05 · Commercial launch support
FROM RANGE TO MARKET
A clear story for your sales teams
Product information, range logic and core storytelling are brought together so importers, distributors and retail teams can present the wine clearly. The approved profile, origin, grape variety and packaging choices become a consistent set of product messages.
Prepare the next conversation
Launch preparation connects the finished range with its intended channel. Portfolio descriptions and key selling points are aligned with the agreed positioning, while specifications and availability are confirmed with the local team before market introduction.