FSP CHILE BRANDS
Distinctive Chilean concepts, ready for international markets.
Our portfolio explores different expressions of Chile, from classic varietal and Reserva positioning to contemporary and lifestyle-led concepts.
Ruta 5
Classic Chilean range · North to south
“The road through Chile, bottled.”
Inspired by Chile’s great north–south route, Ruta 5 connects dramatic landscapes with recognisable grape varieties. Fresh varietals and Reserva expressions offer an established, accessible Chilean story for retail and importer portfolios.
Lama Loco
Colourful & expressive · Contemporary Chile
“Chile with a playful streak.”
A lively range with bright shelf impact and approachable Chilean wines. Built for discovery, social occasions, and consumers who enjoy Chile without formality.
La cuenta
Convivial Chilean character · Para compartir
“A story worth sharing.”
La cuenta creates a warm, story-led world around generous Chilean wines and an instantly recognisable graphic identity—designed to turn a bottle into a conversation.
Divino
Contemporary varietal range · Clear shelf navigation
“Pure Chilean fruit, confidently expressed.”
Divino presents Chile’s best-known grape varieties through a clean, modern identity and generous, immediately readable wine styles for retail, hospitality, and importer portfolios.
Reeve Road
Elegant & export-ready · Varietal and Reserva
“A refined route into modern Chile.”
Reeve Road combines polished branding with balanced, food-friendly Chilean wines for partners seeking an understated premium range that remains accessible across channels.
Colores de Chile
Bright · expressive · discoverable
“The vivid side of Chile in every bottle.”
Colores de Chile celebrates the country’s landscapes, light, and varietal diversity through a colourful identity and fruit-forward styles that make Chile easy to discover.
Libertés
Cross-cultural wine concept · Origin meets savoir-faire
“French perspective. Chilean freedom.”
Libertés reflects the dialogue between Chilean origin and French wine expertise, giving winemaking teams room to shape expressive varietals and blends for specific markets.
Vino Atletico
Dynamic lifestyle range · Social occasions
“Energy, character, and a winning Chilean spirit.”
Vino Atletico brings an energetic contemporary tone to approachable Chilean wines, combining vibrant branding with fresh, generous profiles for casual dining and active lifestyle channels.
Ready to discuss the right brand for your market?
Tell us your country, channel, target positioning and expected volume. We will confirm portfolio availability and the most relevant route.